Why we make fresheners shaped like countries

Millions of people from the Balkans, Turkey and North Africa live and work across Europe. Many of them drive home every summer, sometimes for more than 20 hours.

We noticed how many of those cars carry a small sign of where the driver comes from: a flag on the mirror, a sticker on the bumper, a keychain on the dashboard.

Something you use every day

We wanted to make something that is both a symbol and useful. A car freshener hangs right in your line of sight and gets used every day. Cutting it in the shape of the country was the obvious next step.

Every country gets its own scent

We didn't want ten identical fresheners with different prints. Each country has a scent inspired by something people remember from home, from mountain tea in Albania to mint tea in Morocco.